Business Process Strategies to Gain Competitive Advantage

Businesses around the world face high production and non-production costs (selling and marketing costs). 

With process strategies designed to gain a competitive advantage, you can charge profitable prices, generate dominant market share, build exceptional goodwill, and most importantly wipe-out your competitors from the market.

The cutthroat strategy to gain market presence involves:

• Cost Leadership
• Differentiation Strategy

Cost Leadership:

The main focus in this strategy is price war - put simply:

“Reduce your costs”
“Charge prices your customers want (low prices)”
“Wipe-out your rivals from the market”. 

Question: Why have many “big” companies turned their focus to China?
Question: Why has Nokia, for example, started manufacturing its Mobile Phones in China?

Strategy: “Cost Leadership”.

Business giants of the world have/are moving, to Asia to expand their operations. Why?  Cheap labour and raw materials ensures a reduction in the cost of manufacture, production and delivery. The competitive advantage – lower prices for your customers. China is the best example of all that is mentioned above.

Differentiation Strategies:

Differentiation strategy is about adding value.

“Provide premium quality products/services to customers”
“Charge competitive premium prices for quality customer care”
“Gain market dominance as a one-stop supplier”

Companies capitalising on “differentiation strategies” have a strong financial backgrounds, skilled manpower, and provide exceptional technology.

Strategy: “Differentiation”.

“Apple” is a classic example of a business using differentiation strategies. Apple provides premium quality products such as iPhones, iPads, iPods, iTunes. Apple charges premium prices.  Apple has market dominance. Question: Is Apple competing with Microsoft these days?  Where and How?

Consider the perils

Companies need to consider the following perils while pursuing these strategies:

 1. When pursuing a “Cost Leadership Strategy” you cannot easily “differentiate” your business from the competitors with a lower cost base.

2. When pursuing a “Differentiation Strategy” there is less chance to reduce costs. Businesses like “Apple” have market presence through differentiation but at an increased cost in sales and marketing.

3. All customers are looking for premium quality products at affordable prices, with high market share and great customer support.  Can you deliver?

Sales are vital for business existence

The more you sell, the more people:

• Use your product/service and come back to buy again and again
• Talk about the advantages of your product/service
• Share ideas about the quality of your product service
• Accept your product/service is the only solution to consider.
• Ask you for leadership and/or innovation.

And this leads us to where we want to be:  Your business making money!

Two Types of Sales

At its simplest, there are two types of sales:

1. Sales over the counter, the customer buys what they see - commodity
2. Sales Proposals, the customer signs a contract - solution

Here we are concerned with the solution:  sales proposals, sales efficiencies and sales effectiveness.

Sales Involving Proposals

Consider, one of your sales team is in a meeting with a client working on a $$$ deal.  The deal is done.  What’s now required is a copy of sales proposal, the contract, for the customer to sign to clinch the deal right now. 

The KAP Automation solution “Proposal Software for Smart Phones & Mobile Devices”, is the first of its type in the world.  It will deliver such a proposal to the customer as requested.  The customer can be sign-up immediately – no comments from the customer such as “Let me think about that”. SOLD! 

KAP Automation solution, proposal software, is used to improve sales effectiveness and the business sales engagement process. Enables your sales force to tailor make and delivery accurate sales proposals, tenders and marketing or contract materials - not cookie cut documents. The smarts are defined and managed by your knowledge management team at head office. Your team of 100+ strong can create 100+ unique yet compliant documents accurately and be delivered to the customer a timely fashion.

To help your sales team save time in the sales engagement process our KAP Automation proposal software can deliver accurate business proposals, sales proposals, sales and marketing literature, contracts, service agreements and client facing documents from their smart mobile devices (iPhones, Blackberry, Android…)

KAP Automation solution reduces costs and gives you a “differentiation strategy”. It also aids in increasing sales revenue for your business.

During a sale your sales team including financial advisers, mobile business development people and advisors must all provide correct information about your business to customers without any delay and without any non-compliant information. Can your sales team currently do this?

Gain a Competitive Advantage

Using a mobile device, our sales proposal solution means your sales team can access your business compliant documents 24/7.  Terms and conditions, contracts and agreement are delivered accurately to the customer.  All content is compliant, authorised and branded with your business solution.

Sales proposal delivered directly to the customer, in situ – gain the competitive advantage.

Additional Advantages of KAP Automation

KAP Automation reduce costs, delivers shorter sales & engagement cycles, ensures standardised content, and minimises risk and liabilities to your business.

Your business IP (Intellectual Property) is used repeatedly and correctly by your sales team providing consistent delivery to customers.

KAP automation can be readily integrated with your CRM to seamlessly.  Enjoy complete management the sales process with KAP Automation.

KAP Automation delivers Cost Leadership and Differentiation Strategies

Use the latest software solution to deliver cost leadership and differentiation using the:

• Latest technology
• Latest techniques
• Latest sales proposal and marketing facilities
• Latest “Mobile Proposal Software”

Ensure your sales team is equipped & responsive.

Make it easy for your customer to buy and to do business with you.

Differentiate your business by:

• Delivering client expectations
• Producing up-to-date marketing materials
• Responding to client queries instantly via an integrated CRM
• Preparing and delivering accurate business proposals, sales proposals, tenders and client facing documents.
• Negotiating the sale whilst with your client, no matter the location.

  Just login to KAP Automation and generate the sales proposal.

Finally, reduce your costs – Cost Leadership.  Differentiate your business to gain a competitive advantage.

Visit GlobalKAP to find out more.